I find the growth levers, test them and scale what works.

I am a growth marketer. I take eCommerce, SaaS, education and local service brands from zero to a first win: find the right audience, test small, learn fast and scale what works.

Growth marketing

  1. Landing Page Strategistportfolio
  2. Creative Strategistportfolio
  3. Social Media Managerportfolio
  4. Paid Adsportfolio
  5. Email/CRM Strategyportfolio

Growth channels

Choose a channel to see how I run it, the tools I use and where it has worked.

My growth model

I work the whole funnel, not one channel. Each stage has its own levers and its own proof.

StageWhat I doWhere it has worked
AcquisitionPaid search and social, SEO content, Reddit and X communityeCommerce, B2B SaaS
ActivationLead forms, product page optimisation, conversion trackingEducation, eCommerce
RetentionRemarketing, email nurture, CRM segmentseCommerce, B2B SaaS
RevenueBidding, budget pacing, cost and return reportingeCommerce, local services
ReferralInfluencer outreach, partnerships, backlink researchB2B SaaS

How I test

Growth is a run of small, honest tests. These are the levers I pull first and what I watch for.

LeverThe testThe signal
CreativeAds and socialTwo or three concepts against each other, one change at a timeWhich one earns the click
CopyAds, pages, emailA fresh message against the current best, every weekWhich one earns the action
AudienceTargetingSplit by intent and segment, then compareWho responds and who buys
Subject lines and outreachEmail and DMsTwo openers to the same list, then read repliesWho answers
Content topicsSEO, blog, RedditPublish on the questions buyers ask, then compare what draws them inWhat earns attention and trust
KeywordsSearchTighter match types and cleaner ad groupsRelevance and lead quality
Budget and bidsPaid mediaShift spend toward the winners on a weekly rhythmCost to win a customer

Zero-to-win stories

Choose an industry, then a story. Each one covers a different mix of channels: paid, social, search, email, outreach and community.

Need a growth marketer who tests, learns and scales?

I work remotely on contract and freelance projects. Based in Mpumalanga, South Africa.

Email me